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RDB Business Cards

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BeachBuns Banners

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Solumed Brochure

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Fujitsu

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IstoredIt

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MotoMark

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PawsToDoors Banner

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Email Marketing

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United Electrical

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12 Ways Infographics Can Be Used to Drive Results

  Infographics are a hot commodity in the digital marketing space, both as part of SEO strategies and for content marketing initiatives. They’re a great way to connect with audiences, educate readers in a creative and visual way, and build editorial backlinks. About 65 percent of people are visual learners. That means well over half of your target audience is people who you should market to visually. As infographics have gained in popularity, though, many companies have pushed out graphics that don't offer enough value to the viewer. Ask yourself these questions when you’re developing an infographic to ensure your...
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Content Marketing easily explained

What is content marketing? The Content Marketing Institute summarizes it as: Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Illustrator Mark Armstrong recently came across an interview with Lukas Kircher, the managing director of C3, Europe’s largest content marketing agency. Kircher summed up content...
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5 emails to re-engage your subscriber list

Building an email list is not an easy task in an e-commerce business. You need to create consistent content that resonates with your target audience. Then, you must actively promote that content to convert your readers into subscribers. But this is just the starting point of email marketing. You need to garner the trust of your prospects if you ever expect them to buy from you. Far too often, marketers employ antiquated email strategies that seldom provide value. Let’s use the fictitious company, “Golf Pro Magazine,” as an example. When someone subscribes to Golf Pro’s email list, he or she...
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15 Email Newsletter Examples We Love Getting in Our Inboxes

  When people first start doing email marketing, they often assume they need an email newsletter. "It'll have everything our customers care about, all in one place," they rationalize. "Our list will be different -- people will actually look forward to getting our newsletter," they argue. "Since we're only sending it once a month, it'll be a breeze to put together," they say. And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. They become an uninteresting mush of content people automatically ignore, archive, delete, or straight up unsubscribe from. And this isn't great...
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The science of viral content: Why certain emotions ignite social engagement

If you’re looking to attract high engagement through content marketing, it’s essential to understand why people choose to share and interact with content. New research suggests that it’s not just individual emotions, such as surprise or anger, that spur high levels of engagement needed to make something “go viral.” It turns out some emotions are extremely effective at driving people to share due to the levels of arousal and dominance they ignite. The right levels of emotional sentiment and arousal have long been known to be key elements in effective marketing messages. But this research has found that a third emotional...
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5 Words to Include in Your Email Subject Lines (and 4 to Avoid at All Costs)

  Sending an email is the easiest and least intrusive method for making requests within teams. But it’s precisely because email is so effortless that it can be a complete waste of time. Firing off a vague email that doesn’t clearly tell recipients what they should do or why your ask is important will only create more work for everyone. The most effective emails treat the subject line like a caller ID and use words that get to the point immediately. Here are some dos and don’ts for word choice that will get your message across clearly and keep you...
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Tired of not getting the right response to your email? Try this instead.

  You followed the best practices to get a response to your email, including shortening the overall length and simplifying your language. But you still didn’t get back the response you needed. Maybe you asked a series of questions and got back a two-word, “Sounds good!” Or you could have asked what to do next and received a reply with no indication of how to move forward. These kinds of cryptic emails are nearly as inconvenient as receiving no response at all. You need to follow up to get the information you were originally looking for, but you also have...